Google Ad Grants Services

Maximize your $10,000/month Google Ad Grant with certified experts

Google offers qualifying nonprofits up to $10,000 per month in search advertising. TechSoup and Cause Inspired team up to help you secure your grant, maintain strict compliance, and turn ad credits into real-world impact, without burning out your internal team.

Book a consultation Explore what's included

Getting approved is just the first step

Unlocking the Ad Grant's full value requires active management.

Up to $10,000

per month in in-kind Google search ads

Conversion tracking

required setup to measure real actions

Active management

ongoing optimization and ad updates to remain compliant

Turning $10,000 in monthly ad credits into measurable results takes specialized expertise. From setting up mandatory conversion tracking to executing ongoing optimizations, Google requires active, compliant account management. We take on the complex technical workload, ensuring your tracking is accurate and your campaigns are regularly optimized for maximum reach and full compliance.

The challenges nonprofits face

High compliance standards meet limited staff time. Here is how Cause Inspired solves both.

Compliance

Maintaining the Google Ad Grant requires meeting complex compliance standards, from conversion tracking and sitelinks to active geotargeting and a mandatory 5% click-through rate. Missing one requirement puts your grant at risk of suspension. Cause Inspired performs continuous compliance audits to proactively protect your account.

Capacity

Nonprofits rarely have the bandwidth to manage complex ad campaigns on top of their day-to-day mission. Continuous tasks like writing fresh copy, updating keywords, and tweaking bid strategies require constant attention. Let our certified strategists handle the routine maintenance and campaign growth for you.

End-to-end Google Ad Grant services

TechSoup and Cause Inspired partner to handle your entire account lifecycle, turning ad credits into measurable, mission-driven results.

Dedicated team

Partner with a dedicated Google-certified team that understands your mission, target audience, and organizational goals, ensuring seamless, long-term continuity.

Ad copy and keyword implementation

We continuously research search trends, build targeted keyword lists, and write high-converting ad copy that directly resonates with what your audience is searching for.

Full account ownership and transparency

Your account always belongs to your organization. You retain administrator rights, complete transparency over performance data, and full account ownership at all times.

Certified management and compliance

Our certified specialists stay up to date with Google's demanding, nonprofit-specific policies to maintain high quality scores and safeguard your account against suspension.

Website and landing page recommendations

Driving traffic is only part of the equation. We analyze your landing pages and provide actionable recommendations to streamline user paths, boost page performance, and maximize post-click engagement.

Analytics and conversion tracking

We configure advanced Google Tag Manager and Analytics tracking to accurately capture real-world impact, measuring inquiries, newsletter subscriptions, and volunteer sign-ups instead of surface-level page views.

Choose your level of support

Whether you need baseline grant compliance, strategic consulting, or full multi-platform growth, we have a plan built for you.

Create
Account setup and launch

One-time

Contact us

Pay once, with no monthly fees. We handle account approval, build-out, and tracking setup.

What's included

  • Google Ad Grant procurement
  • Account buildout
  • Initial ad copy, ad groups and keyword selection
  • Conversion tracking setup
Get started
Core
Level 1 managed services

Monthly

$289 / month*

Ideal for budget-conscious organizations that need reliable grant compliance, ongoing campaign updates, and steady brand awareness.

What's included

  • Google-certified strategist
  • 2 account touchpoints / month
  • Max 4 campaigns
  • Standard conversion tracking
Get started
Most popular
Connect
Level 2 managed services

Monthly

$489 / month*

Includes everything in Core, plus dedicated strategy. Receive monthly collaborative working sessions, deeper keyword research, and tailored recommendations to optimize your landing pages.

What's included

  • Everything in Core
  • 4 account touchpoints / month
  • Monthly 30-minute strategic alignment call
  • Unlimited campaigns
  • Advanced conversion tracking
  • Website and UX guidance
Get started
Cultivate
Level 3 managed services

Monthly

$1,389 / month*

Built for organizations leveraging the grant alongside broader marketing efforts. Receive dedicated senior-level consulting each month for high-level strategy, custom reporting, and campaigns built to work seamlessly together.

What's included

  • Everything in Connect
  • Dedicated enterprise team (senior and support)
  • 5 touchpoints / month
  • 13 flexible task hours / month
  • Custom tracking and reporting
  • Advanced UX/UI recommendations
Get started

* Management fees are paid directly by the nonprofit organization and grant funds (credit) cannot be used to pay management fees.

Google does not award the Ad Grant to government entities, hospitals or schools, though their charitable and philanthropic arms can be eligible.

Google Ad Grants services are only available to TechSoup-qualified 501(c)(3) nonprofits or libraries. Please confirm that your organization is a member of TechSoup. If not, please Join Us here before proceeding. If you need to update your existing TechSoup qualification, click here.

Google Ad Grants Management Book a consultation