2023 Focus on Nonprofit Communications Technology

Websites, email, content development, graphic design, digital ads, social media, and much more. Join us for a monthlong review of the major ways nonprofits use technology to communicate, with weekly updates around major areas.

Here you will find a collection of products, courses, and special offers from TechSoup partners to help your nonprofit leverage the power of technology to get your message out and bring new resources in.

Websites (Week One Focus: Jan. 1 – 7, 2023)

Your Nonprofit's Website Might Be the Most Important Communications Tool You Have

Your website is usually the first place people go to learn more about you. No website is perfect, but with the right blend of new tools, platforms, and vendors, your website can look good, carry your message, and support the secure fundraising and programmatic functions that matter most to your mission. TechSoup has numerous offers and products available to nonprofits thinking about updating their site in 2023. If you don't see what you need, just reach out and we'll see if we can help.

wix-com

Wix

A website management platform to build mobile-friendly sites for organizations or marketing campaigns without any technical knowledge.

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Userlike

Live chat software to communicate with website visitors directly through a chat widget or connect with users through messaging.

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Website Wellness Assessment

Website Wellness Assessment

A free TechSoup service for assessing your website and providing guidance for improvement.

Get Assessed
Website Services

Website Services

TechSoup services for website development, maintenance, security, and hosting.

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Quick and Easy Website Maintenance

Quick and Easy Website Maintenance

These five simple monthly tasks can keep your website running smoothly.

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How to Use Your Website for Lead Generation

How to Use Your Website for Lead Generation

Turn your organization's website into a lead conversion tool that brings in potential donors and supporters.

Read Here
webinars

Webinar: What Makes a Great Nonprofit Website?

Learn to build a website that will accelerate your impact, expand your reach, and grow your support network with this recorded session.

Watch Here
5 Tips for Making Your Website Accessible

5 Tips for Making Your Website Accessible

Accessibility is not optional. Learn how to make your website work for everyone in your community.

Read Here
How Can I Improve SEO for My Nonprofit Website

How to Improve SEO for My Nonprofit Website

Follow these five tips to improve your website ranking and search traffic.

Read Here
Email Outreach (Week Two Focus: Jan. 8 – 14, 2023)

Email Outreach: An Efficient, Effective Way to Reach Your Community

Communicate more effectively with your donors, supporters, and community members.

Constant Contact logo

Constant Contact

An online marketing platform that includes tools to customize emails, track engagement, and collect donations.

See Offer
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Springly

Online membership management software with tools for contact management, membership, accounting, online payments, email, events, and more.

See Offer
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GetResponse

Use GetResponse for email, marketing automation, landing pages, and more.

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Email Marketing Course

Email Marketing for Nonprofits

Learn to plan and implement an email marketing strategy as part of a successful integrated campaign.

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digital marketing services

Digital Marketing Services

Full-service digital marketing for nonprofits of every size and budget. Transform your marketing efforts with strategic result-driven digital marketing campaigns.

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3 tools donor management

3 Tools for Donor Management

Learn about three great donor management tools available through TechSoup and find some guidance on which is best for you.

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Automation Features to Scale Up Your Email Marketing

Automation Features to Scale Up Your Email Marketing

Learn about the benefits of scheduled messages, triggered campaigns, and list building.

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HubSpot Training and Services

We have resources on all things HubSpot — from setting up to using the CRM platform like a pro.

HubSpot logo

HubSpot

CRM platform with tools for marketing, sales, content management, operations, and customer service.

See Offer
webinars

Make HubSpot Your One-Stop Outreach Shop

Learn how HubSpot lets you reach potential donors, connect with your community, build websites, and manage operations with this recorded session.

Watch Here
HubSpot Blog

HubSpot Marketing Tools for Nonprofit Growth

Get a quick breakdown of different HubSpot tools to determine what's right for your organization.

Read Here
HubSpot Marketing Hub Professional Setup

HubSpot Marketing Hub Professional Setup

Have a HubSpot subscription but need help getting started? This service package is for you.

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HubSpot CRM Signature Setup

HubSpot CRM Signature Setup

A TechSoup service for getting started with the HubSpot CRM platform.

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Creative Content (Week Three Focus: Jan. 15 - 21, 2023)

Engaging Your Community with Creative Content

Don't just tell your story; show it in images, video, and interactive content. These solutions will allow you to do just that.

Adobe Express

Adobe Express Premium

Easy-to-use tools for creating graphics, videos, and other visual assets. Available to nonprofits and libraries at no cost through TechSoup.

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Adobe Creative Cloud logo

Adobe Creative Cloud for Individuals 

1-Year individual membership to pro-grade tools for web design, photo retouching, graphic design, and more.

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Adobe Creative Cloud logo

Adobe Creative Cloud for Teams

1-Year team membership to pro-grade tools for web design, photo retouching, graphic design, and more.

See Offer
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Adobe Express vs. Creative Cloud

Compare features between these creation tools to determine which is best for your organization.

Read Here
Photoshop 201 course icon

Adobe Photoshop 201

Learn to create graphics for leading social media platforms like Facebook, Instagram, and LinkedIn with this online training.

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Genially logo

Genially

Create interactive presentations, infographics, learning materials, reports, and more.

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Shutterstock logo

Shutterstock

Get high quality photos, illustrations, and videos for use in websites, ads, social media, email, and other marketing materials.

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Sparkol VideoScribe logo

VideoScribe from Sparkol

Create explanatory, promotional, or instructional videos that incorporate text, images, and audio.

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How Nonprofits Can Leverage Data Visualization

How Nonprofits Can Leverage Data Visualization

Learn to use data visualization to your advantage and make information more digestible to readers.

Read Here
webinars

Five Biggest Mistakes in Content Creation

Learn how to avoid common mistakes when creating content for your nonprofit in this recorded session.

Watch here
Advertising (Week Four Focus Jan. 22 - 28, 2023)

Online Advertising

Reach new audiences by making the most of online ad platforms.

Google for Nonprofits logo

Google for Nonprofits

Access a collection of popular Google services. Includes Google Ads, Google Workspace, and more.

Take a look
ad grant seminar

Google Ad Grant Seminar

Learn the ins and outs of applying for and using Google Ad Grants through this four-part training.

Sign up today
Google Ad Grants Managed Services

Google Ad Grants Services

Get assistance with administering your ad campaigns using Google Ad Grants. Services start at $89 per month.

Learn more
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Google Analytics

A free tool that shows you how people are using your website or interacting with your ads.

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4 steps google ads

4 Steps to Getting Started with Google Ads for Nonprofits

Learn about Google Ad Grants eligibility, find out how to apply, and get tips on best practices.

Read Here
fbpdf

Effective Nonprofit Facebook Ad Campaigns (PDF)

Read our free 7-step guide to creating Facebook Ad Campaigns.

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6 best practices for digital advertising

6 Best Practices for Nonprofit Digital Advertising Success

Learn how to get started with Facebook Ads and Google Ads.

Read Here
Social Media (Week Five Focus Jan. 29 - Feb. 4, 2023)

Social Media Outreach

Use social media apps and services to reach your audience.

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Tweepsmap

A Twitter analytics, publishing, and management platform that helps increase engagement with followers and grow their audience.

See Offer
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Audiense

Use Audiense to find, understand, and reach your target audiences, identify relevant influential accounts, and increase brand awareness.

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Social Media Tips, Tricks and Trends for Libraries

Social Media Tips, Tricks and Trends for Libraries

Get tips on increasing social media presence for libraries using different platforms and features.

Read Here
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Turn.io

Use Turn.io to build a chat service and engage with the communities you serve through WhatsApp.

See Offer
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Twilio

A customer engagement platform with services including SMS messaging, voice calls, phone numbers, short codes, support plans, and more.

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Build Social Media Followers by Tracking KPIs

Build Social Media Followers by Tracking KPIs

Learn how to identify key performance indicators (KPIs) for your organization and how to track them.

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Leveraging Engaged Users in Your Online Community

Leveraging Engaged Users in Your Online Community

Learn how to identify top engagers on your social media and build a relationship or community with them.

Read Here
socialmediabundle

Social Media Marketing Bundle

Learn ways to use social media platforms to connect with donors and elevate your fundraising.

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How to Multiply Twitter Engagements with Automation

How to Multiply Twitter Engagements with Automation

Learn how to increase your Twitter impressions using automated Twitter threads.

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How to Generate Educational Content on TikTok

How to Generate Educational Content on TikTok

Get tips and inspiration for TikTok content in this blog.

Read Here
Additional Resources

Take the Next Step

Explore additional solutions to further your outreach efforts.

Fundraising Tools and Resources

Fundraising Tools and Resources for Nonprofits

Discover curated fundraising essentials like blog posts, training, and software available at TechSoup.

See Resources
Digital Assessment Tool

Digital Assessment Tool

Assess your organization’s general digital capability as well as the state of your communications and digital outreach.

Assess Here
Digital Marketing Benchmark Report

Digital Marketing Benchmark Report

This report delivers key digital marketing benchmarks and insights from nearly 300 nonprofit organizations worldwide.

Get the Report
asana

Asana

Online collaborative work management software that helps teams coordinate and manage their work.

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Marketing Audit and Strategy

Marketing Audit and Strategy

A TechSoup service for evaluating and planning your organization's overall marketing strategy.

See Offer
quad-logo

Quad

Get the software your nonprofit needs — plus access to services, courses, and community — for one simple TechSoup fee.

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